It's not just the big guys following T-Mobile's lead in the way phones and plans are sold. US Cellular is announcing new no-contract plans and financed device options today. It's more or less the same deal you get at other carriers, but with some cheaper tiers.
The Simple connect plans come in three flavors – a $40 unlimited data plan for "basic phones," $50 unlimited (500MB of high-speed data), and $60 unlimited (2GB of high-speed data).
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US Cellular Announces No-Contract 'Simple Connect' And Device Installment Plans was written by the awesome team at Android Police.